The brand is built on a minimal and versatile foundation. Black is used as the primary color, simple, bold, and timeless. Two accent tones, Milky Matcha and Lavender Mousse, are inspired by the hues of barista ceramic cups, bringing softness and character to the system while ensuring visual cohesion. The overall aesthetic achieves a balance between clarity and expressive energy, resonating with new generations.

From comforting classics to bold seasonal creations, every plant-based drink is crafted to highlight its texture, richness, and silky foam. To reflect this indulgence, I defined a clean, minimal art direction that keeps the focus on the drink. In contrast, video content explores a more expressive and playful world, serving as a creative playground for visual storytelling.

Events are a key part of the brand’s purpose, created to bring people together around a shared passion for specialty beverages. Often centered on latte art competitions, these moments are where the community comes alive. To extend that sense of connection beyond the event itself, the brand introduces custom merch such as pins, stickers and apparel. Each piece is carefully designed to be more than a souvenir, it becomes a symbol of belonging.