Oatbox
From Canadian fields to your table
Since 2014, Oatbox has been on a mission to fully harness the potential of oats, offering Canadians innovative and high-quality oat-based products. The company’s range includes everything from beverages to dry goods, all made with premium Canadian oats. Oatbox is renowned not just for its product excellence but also for its dedication to social and environmental causes, establishing itself as a leader in plant-based food innovation.
Building a Brand with Substance
At Oatbox, I’ve had the opportunity to grow alongside the brand, shaping its voice, evolving its visual identity, and helping it become something people don’t just recognize but feel connected to. As the lead designer, I’ve brought consistency across all brand expressions. It’s been about more than design. It’s about positioning a brand.
Designed to Perform on Shelf
Packaging isn’t just about looking good, it’s about performing in the wild. At Oatbox, I’ve designed packaging for oat bars, oat m!lk, Costco-sized formats, and improved existing designs to meet regulatory and print requirements. This work calls for a precise blend of creativity and technical know-how: die lines, compliance, readability, and impact at scale. My role is to turn every piece of packaging into a brand moment, even from six feet away in a crowded aisle.
Everyday Moments, Beautifully Served
From cozy breakfast bowls to creative product pairings, I direct recipe photoshoots that bring the Oatbox experience to life. These shoots go beyond ingredients and show how our products naturally fit into people’s daily rituals. The goal is simple: create visuals that feel authentic, inviting, and make you want to take a bite.
Campaigns with Purpose
At Oatbox, marketing is a core part of how the brand connects with people. I lead the visual direction for new campaigns and product launches across social media, email, packaging, and in-store moments. From art directing photoshoots to creating assets that adapt to any format, I help shape stories that capture attention.
Thank you
Big thanks to the entire Oatbox team for believing in my creative vision and trusting me to bring it to life, consistently and with care. And a special shout-out to our photographer, Kéven Poisson, whose eye for detail and talent behind the lens have elevated every shoot we've done together.
